6 Ways Marketing Automation Makes Your Business Smarter
In today’s time, marketing has taken a new form from the earlier days. It has become less stressful and more accessible with the advent of workflow automation software that streamlines and automates the processes.
Marketing automation is one of the best ways to create personalized marketing campaigns and generate leads. In simple terms, it refers to using software to perform various tasks that are usually done by humans. This includes automating everything from email marketing to customer relationship management. When effectively leveraged, marketing automation can help businesses to build trust among customers. A powerful suite of marketing tools improves engagement.
How can marketing automation grow your business?
Marketing automation is a must-have for businesses these days. The best teams use marketing automation to empower their sales teams with better leads and achieve greater returns. Here are some of the benefits of using automation:
. Increases productivity
When your sales and marketing teams no longer handle repetitive and time-consuming tasks, they’re free to handle crucial tasks. In other words, automation allows you to achieve your key goals and expand your business.
. Enhances lead nurturing efforts
Marketing automation improves lead nurturing efforts and turns your prospects into buying customers. Consumers are more likely to warm up to businesses that quickly respond to their queries. A recent study shows that businesses that respond to the new leads within the first hour are more likely to convert that lead.
. Boosts revenue
Businesses these days are under stress to do more with less. Marketers who implement workflow automation software see a rise in their revenue. On average, marketing automation leads to a 14.5% increase in sales productivity and reduces the marketing overheads by 12.2%.
. Increases customer loyalty
Retaining your old customers is less costly as compared to making new ones. Marketing automation helps you to retain your customers by providing you the information to address customers’ concerns. Hence, you can improve the quality of services you provide and enhance customer trust & loyalty.
. Enhances your marketing strategy
Marketing automation tools increase the responsiveness of your business and allow you to track the effectiveness of your marketing campaigns. Having the knowledge of your marketing strategies that are working and the ones that are underperforming, your team can focus on improving them to boost your sales.
. Segment your customers
Isn’t it frustrating to focus on unresponsive customers? Workflow automation software enables you to identify such customers so that you can save your time and resources by not focusing on such customers. Moreover, when you know the customers who will purchase your products and services, marketing becomes easier.
Marketing automation increases sales opportunities. Additionally, it also allows you to expand your business at a greater rate in comparison to the traditional manual marketing methods. That’s the reason why most businesses are embracing automation with robust workflow automation software. So, why must you be left out of the loop? Share with us which business processes you would like to automate.